Our Genesis

With a creative foundation built on collaborations with top networks and production companies throughout the United States and Europe, expanding into China was the next logical step for Sebastian Basco. This move allowed him to create a company truly dedicated to global storytelling. New York Shanghai was born from this ambition: to bridge East and West through original, cinematic narratives. But this vision is not achieved alone; it is powered by an incredible team based in China, forming an international collective that possesses a profound, on-the-ground knowledge of the region.

This unique combination of Western cinematic rigor and Eastern cultural insight has established the studio as a trusted partner for a diverse roster of world-class organizations. In the broadcast realm, Sebastian has delivered fiction and non-fiction programming for global media giants like CBS, NBC, ABC, MTV, Disney, and Canal+. Beyond television, his ability to translate complex local identities into globally resonant narratives has drawn in major corporate and institutional clients.

The studio’s portfolio spans industries and borders, from aviation and automotive leaders like Cathay Pacific, Fiat, and Smart to major government bodies such as the U.S. Department of Commerce and the USDA. Furthermore, his dedication to works of cultural heritage and science has fostered deep collaborations with prestigious academic and medical institutions, including Harvard, Yale, Johns Hopkins, and the Mayo Clinic , as well as international trade organizations like Wines of Chile and the California Wine Institute.

With an extensive background in theater, film production, and corporate filmmaking, Sabrina possesses a deep, nuanced understanding of both Eastern and Western sensibilities. After earning her Master’s degree in Production Management from Syracuse University, she brought her cross-cultural expertise back to Shanghai as a partner at New York Shanghai Productions.

Beyond her success as a producer, Sabrina is an accomplished marketing strategist. She was pivotal in the launch marketing for Lizhi Inc., helping drive the company toward its successful 2020 Nasdaq IPO and a 59-million-strong user base. She has also served as a marketing consultant for Xibei Catering Group, China’s largest northwestern cuisine group, guiding them through various high-profile international PR events.